Experience
THE NATIONAL BOARD FOR PROFESSIONAL TEACHING STANDARDS / ARLINGTON, VA
Digital Marketing, Senior Associate
- Spearheaded comprehensive internal and external communications strategies, ensuring alignment with organizational goals and resonance with diverse audiences across all digital platforms.
- Developed a wide range of storytelling-driven content, including engaging podcasts, impactful videos, informative newsletters, compelling social media posts, and clear infographics, to effectively inform and engage key stakeholders.
- Collaborated closely with senior leadership and cross-functional teams to ensure consistent and cohesive messaging across all initiatives, product updates, and cultural priorities.
- Provided robust support for executive visibility initiatives through meticulous communication planning, crafting impactful talking points, and developing dynamic digital event content.
- Translated complex information into accessible and compelling updates, strategically distributed across web and social channels to maximize reach and understanding.
- Conducted in-depth analysis of performance metrics using tools like Google Analytics and marketing automation platforms to gain actionable insights into audience engagement and continuously refine strategy.
- Regularly reported key insights and strategic recommendations to senior management, clearly highlighting successful initiatives and identifying areas for adjustment and improvement.
Marketing and Communications, Senior Associate
- Managed a diverse portfolio of internal and external communication channels, including comprehensive website updates, targeted CRM campaigns, and dynamic social media content, ensuring consistent brand alignment and clarity across all touchpoints.
- Served as a crucial liaison between educators and internal teams, effectively translating needs and feedback into actionable communication strategies and content.
- Created highly targeted and impactful content, strategically distributed through extensive partner networks to significantly drive awareness and increase participation in certification programs.
- Contributed significantly to the meticulous planning and successful execution of communication campaigns that consistently supported organizational goals and celebrated key community milestones.
WWLP 22NEWS / SPRINGFIELD, MA
Digital Media and Production Assistant
- Created and meticulously edited digital news content, with a strong focus on clarity, appropriate tone, and adherence to SEO best practices, effectively translating broadcast scripts into engaging written stories for web audiences.
- Managed comprehensive weekend web desk operations, encompassing strategic content planning, prioritizing publishing schedules, and coordinating team efforts to ensure timely and effective content delivery.
Education
West Virginia University / Bachelor of Science, Journalism / Communications Minor
Biography
Edward Santiago is a dynamic digital marketing and communications professional with over five years of experience leveraging strategic storytelling and data-driven insights to elevate brands and drive engagement. His career is rooted in a strong journalism background, which instilled in him a keen eye for detail, exceptional writing skills, and a passion for crafting narratives that resonate deeply with diverse audiences.
Edward’s expertise was significantly honed during his tenure as a Digital Marketing, Senior Associate at The National Board for Professional Teaching Standards. In this role, he led internal and external communications, developing storytelling-driven content across digital platforms, including podcasts, videos, newsletters, social posts, and infographics. He managed complex web initiatives, notably conducting a comprehensive website audit of over 900 pages, and served as the primary liaison with website designers. Edward consistently analyzed performance metrics using tools like Google Analytics and marketing automation to optimize strategy and report insights to senior leadership, ensuring digital efforts met ambitious goals. His work involved translating often complex educational processes into relatable messages, building compelling social media presences, and fostering participation in national programs. He also has experience with email marketing, managing campaigns and tracking data for conversions.
Beyond his technical prowess with platforms like WordPress, HubSpot, Hootsuite, and Adobe Creative Suite, Edward brings a unique blend of soft skills. His diverse background, having lived in Houston, Dallas, West Virginia, D.C., and Massachusetts, has cultivated an inherent understanding of varied perspectives, enhancing his ability to connect with a wide range of communities. He is a proactive problem-solver, highly adaptable, and thrives in fast-paced, collaborative environments. Edward is deeply passionate about public service and advancing causes through impactful communication, driven by a belief in the power of advocacy for a more equitable society.
Let’s connect! If you’re inspired to create something amazing together, have a burning question, or simply want to chat, drop me a line. Your message is important to me, and I look forward to hearing from you.
Edward Santiago 